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The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 4, pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann - In: Journal of international marketing 31 (2023) 3, pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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Employees' perceptions of chatbots in B2B marketing : affordances vs. disaffordances
Lin, Xiaolin; Shao, Bin; Wang, Xuequn - In: Industrial marketing management : the international … 101 (2022), pp. 45-56
Persistent link: https://www.econbiz.de/10013197760
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483