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Are news important to predict the Value-at-Risk?
Bernardi, Mauro; Catania, Leopoldo; Petrella, Lea - In: The European journal of finance 23 (2017) 4/6, pp. 535-572
Persistent link: https://www.econbiz.de/10011736300
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Learning deep news sentiment representations for macro-finance
Groß-Klußmann, Axel - In: Digital finance : smart data analytics, investment … 6 (2024) 3, pp. 341-377
Persistent link: https://www.econbiz.de/10015078218
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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …
Persistent link: https://www.econbiz.de/10012622473
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The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan
Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23
theory in considering their entertainment value, social influence, process of compliance, internalization, identification …
Persistent link: https://www.econbiz.de/10012623976
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Ethical and managerial aspects of social network advertisement
Smith, Alan D.; Offodile, O. Felix - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
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Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 374-392
Persistent link: https://www.econbiz.de/10014506451
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How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
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What do hotel customers complain about? : text analysis using structural topic model
Hu, Nan; Zhang, Ting; Gao, Baojun; Bose, Indranil - In: Tourism management : research, policies, practice 72 (2019), pp. 417-426
Persistent link: https://www.econbiz.de/10011996164