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1
How do smartwatch price and
brand
awareness drive consumer perceptions and purchase intention? : a perceived value approach
Ramkumar, Bharath
;
Liang, Yuli
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 154-180
Persistent link: https://www.econbiz.de/10012533930
Saved in:
2
The effect of
brand
experiences on
brand
loyalty through perceived quality and
brand
trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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3
Is
brand
experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman
-
2022
Persistent link: https://www.econbiz.de/10012887922
Saved in:
4
Fostering product quality and
Brand
Trust by QR code traceability and customer reviews : the moderating role of
brand
reputation in Blockchain
Minh T. H. Le
- In:
The journal of high technology management research
35
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10015063678
Saved in:
5
Moderating effect of
brand
awareness levels on the relationship between eWOM, perceived quality,
brand
trust, and purchase intention
Hairani, Dimas Agus
;
Handriana, Tanti
;
Amarullah, Dudi
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10015063990
Saved in:
6
What drives car buyers to accept a rejuvenated
brand
? : the mediating effects of value and pricing in a consumer-
brand
relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
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7
Brand
personality and its outcomes in the Chinese automobile industry
Ha, Hong Youl
;
Janda, Swinder
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010341301
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8
The moderating effect of individual level collectivist values on
brand
loyalty
Thompson, Frauke Mattison
;
Newman, Alexander
;
Liu, Martin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
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9
Emotional branding scale and its role in formation of
brand
trust
Singla, Vikas
;
Gupta, Gaurav
- In:
Paradigm : the journal of Institute of Management Technology
23
(
2019
)
2
,
pp. 148-163
Persistent link: https://www.econbiz.de/10012161142
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10
Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
European research on management and business economics
23
(
2017
)
2
,
pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
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