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Social media content, customer engagement and brand equity : US versus Korea

Lee, Jungwon; Park, Cheol - In: Management decision 60 (2022) 8, pp. 2195-2223

Persistent link: https://www.econbiz.de/10013350343

The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce

Molina-Prados, Aida; Muñoz-Leiva, Francisco; … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 495-515

Persistent link: https://www.econbiz.de/10013384541

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands

Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632

Persistent link: https://www.econbiz.de/10013536264

Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88

Persistent link: https://www.econbiz.de/10014315777

Customer engagement : a systematic review and future research agenda

Kaur, Gurveen; Deshwal, Pankaj; Dangi, Hamendra Kumar - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 148-180

Persistent link: https://www.econbiz.de/10014318250

How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique

Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660

Persistent link: https://www.econbiz.de/10014281363

The bright and dark sides of online customer engagement on brand love

Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970

Persistent link: https://www.econbiz.de/10014471162

The role of customer engagement in cultivating relationships with automotive Facebook brand pages

de Silva, Thanuka Mahesha - 2021

The study aims to provide a theoretical framework of how information, entertainment, and social interaction value associated with automotive Facebook brand pages in Sri Lanka (FBPs) influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific...

Persistent link: https://www.econbiz.de/10014088068

To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?

Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10014553109

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