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Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Chikweche, Tendai - In: Marketing intelligence & planning 31 (2013) 7, pp. 764-787
Persistent link: https://www.econbiz.de/10010227505
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …
Persistent link: https://www.econbiz.de/10013192340
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Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries
Daouda, Falylath Babah; Ingenbleek, Paulus Theodorus Maria - In: Journal of public policy & marketing 38 (2019) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10012534192
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Agricultural marketing in tropical Africa : contributions of The Netherlands
Laan, Hans Laurens van der (ed.); Dijkstra, Tjalling (ed.);  … - 2018 - Reissued
Persistent link: https://www.econbiz.de/10011901219
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Sales performance of direct food marketers : African American-led operations
Park, Timothy A.; Martinez, Stephen W.; Ibrahim, Mohammed - In: Applied economic perspectives and policy 46 (2024) 1, pp. 255-274
Persistent link: https://www.econbiz.de/10014506520
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Introduction to public sector marketing communications in Africa
Adeola, Ogechi; Katuse, Paul; Twum, Kojo Kakra; Adisa, … - In: Public Sector Marketing Communications Volume I : …, (pp. 3-18). 2022
Persistent link: https://www.econbiz.de/10013415039
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Dynamics of marketing in African nations
Nwankwo, Sonny (ed.); Aiyeku, Joseph F. (contributor) - 2002
Persistent link: https://www.econbiz.de/10013549503
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Contemporary Retail Marketing in Emerging Economies : The Case of Ghana's Supermarket Chains
Yawson, David Eshun; Yamoah, Fred A. - 2022
book provides an invaluable coverage of developments in retail marketing in Africa; it is a must-have text for students … marketing strategies employed by emerging economies in Sub-Saharan Africa. David Eshun Yawson, (PhD), is a Senior Lecturer in …Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2 …
Persistent link: https://www.econbiz.de/10013406945
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An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi; Twum, Kojo Kakra; Katuse, Paul - In: Public Sector Marketing Communications, Volume II : …, (pp. 3-18). 2023
Persistent link: https://www.econbiz.de/10014289776
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Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023
Persistent link: https://www.econbiz.de/10014289805