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Editorial: Special issue : marketing education
Vos, Lynn; Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Improving relevance in B2B research : analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
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Social marketing and healthy eating : findings from young people in Greece
Kapetanaki, Ariadne Beatrice; Brennan, Ross; Caraher, Martin - In: International review on public and non-profit marketing 11 (2014) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10010413076
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The development of brand attitudes among young consumers
Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
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The trouble with brands : provocations and possibilities
Brennan, Ross (ed.); Halliday, Sue Vaux (ed.) - 2015
Persistent link: https://www.econbiz.de/10011447850
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Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2006
Persistent link: https://www.econbiz.de/10003371678
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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul - 2002
Persistent link: https://www.econbiz.de/10001679760
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Teaching marketing
Brennan, Ross (ed.); Vos, Lynn (ed.) - 2021
Contents: 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison --...
Persistent link: https://www.econbiz.de/10012703691
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Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2013 - 2nd edition (Online-Ausg.)
Persistent link: https://www.econbiz.de/10013208232