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Qualitative marketing research
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Marktforschung
12,312
Market research
6,870
Qualitative Methode
2,802
Qualitative method
2,568
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1,996
Theory
1,981
Consumer behaviour
1,777
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714
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617
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590
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533
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509
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426
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426
Relationship marketing
403
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401
Befragung
365
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361
Innovation
334
Absatz
330
Marketingtheorie
279
Marketing theory
275
qualitative research
266
Werbung
253
Conjoint-Analyse
237
Conjoint analysis
234
Markenartikel
234
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226
Innovationsmanagement
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Kapferer, Clodwig
63
Malhotra, Naresh K.
59
Green, Paul E.
39
Herrmann, Andreas
36
Homburg, Christian
33
Hruschka, Harald
33
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hildebrandt, Lutz
27
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Hair, Joseph F.
24
Sarstedt, Marko
24
Sheth, Jagdish N.
24
Belk, Russell W.
23
Huber, Frank
23
Kotler, Philip
23
Wind, Yoram
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Buber, Renate
20
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Birks, David F.
19
Eisend, Martin
18
Lehmann, Donald R.
18
Wiedmann, Klaus-Peter
18
Ferber, Robert
17
Holbrook, Morris B.
17
Cassell, Catherine
16
Koch, Jörg
16
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Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
50
Springer Fachmedien Wiesbaden
37
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Edward Elgar Publishing
15
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
AMACOM
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Verlag Dr. Kovač
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
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Published in...
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Journal of marketing research : JMR
385
Journal of marketing
175
Journal of business research : JBR
163
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
106
Qualitative market research : an international journal
97
SpringerLink / Bücher
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
80
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Qualitative research in organizations and management : an international journal
60
Journal of retailing
58
Organizational research methods : ORM
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
56
Qualitative Marktforschung : Konzepte - Methoden - Analysen
56
European marketing research review
51
Journal of business economics : JBE
51
Marketing Intelligence & Planning
51
Management science : journal of the Institute for Operations Research and the Management Sciences
50
European Journal of Marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Market Research: An International Journal
48
Journal of marketing management : MM
47
International journal of market research
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Harvard business review : HBR
38
Journal of management inquiry
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Springer eBook Collection / Business and Economics
31
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Source
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ECONIS (ZBW)
14,048
USB Cologne (EcoSocSci)
751
Other ZBW resources
318
RePEc
123
EconStor
65
OLC EcoSci
25
BASE
19
USB Cologne (business full texts)
18
ArchiDok
12
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Showing
41
-
50
of
15,379
Sort
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date (oldest first)
41
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
Saved in:
42
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
Saved in:
43
Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian
;
Luck, Michael
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
Saved in:
44
How to measure brand image : reasoned review
Cian, Luca
- In:
The marketing review
11
(
2011
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009356734
Saved in:
45
The power of qualitative research in the era of social media
Branthwaite, Alan
;
Patterson, Simon
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
Saved in:
46
A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa
;
Stoel, Leslie
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 410-428
Persistent link: https://www.econbiz.de/10009380581
Saved in:
47
New frontiers on observational research
Prince, Melvin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009261198
Saved in:
48
Co-Evolution und Homöostase : die Qualitative
Marktforschung
geht neue Wege mit bewährten Tugenden
Teuber, Stephan
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 135-151)
.
2015
Persistent link: https://www.econbiz.de/10011280764
Saved in:
49
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
50
Using ethnography of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
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