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Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers

Hefer, Yolandé; Cant, Michael C. - In: International business and economics research journal 12 (2013) 10, pp. 1217-1223

Persistent link: https://www.econbiz.de/10010200671

In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products

Yang, Dong-Jenn; Lee, C. W. - In: International journal of management, economics and … 5 (2016) 2, pp. 35-56

This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...

Persistent link: https://www.econbiz.de/10011503554

The effect of advertising and in-store promotions on the demand for chocolate

Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65

Persistent link: https://www.econbiz.de/10011376064

Co-design visual merchandising in 3D virtual stores : a facet theory approach

Wu, Juanjuan; Kim, Angella; Koo, Jayoung - In: International journal of retail & distribution management 43 (2015) 6, pp. 538-560

Persistent link: https://www.econbiz.de/10011388058

Seeking attention : an eye tracking study of in-store merchandise displays

Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574

Persistent link: https://www.econbiz.de/10011388065

How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

Management and effects of in-store promotional displays

Çetin, Oğuz; Mersereau, Adam J.; Parlaktürk, Ali K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 481-494

Persistent link: https://www.econbiz.de/10012242921

Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study

Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89

Persistent link: https://www.econbiz.de/10012161875

In-store shopping environment and impulsive buying with special reference to indore city

Jhawar, Nidhi; Kushwaha, Vivek S. - In: The IUP journal of marketing management : IJMM 17 (2018) 1, pp. 25-37

Persistent link: https://www.econbiz.de/10012113642

How product-environment brightness contrast and product disarray impact consumer choice in retail environments

Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282

Persistent link: https://www.econbiz.de/10011744775

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