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Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88

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Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

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Narayanaswamy, Ravi; Grover, Varun; Henry, Raymond M. - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 191-225

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McGrath, Leanne C.; Heiens, Richard A.; Leach, Robert T. - In: Journal of business and economic perspectives 35 (2009) 2, pp. 64-72

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Pleshko, Larry P.; Heiens, Richard A. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 2, pp. 108-114

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Heiens, Richard A.; Leach, Robert T.; McGrath, Leanne C. - In: Journal of strategic marketing 15 (2007) 2/3, pp. 149-159

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Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96

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Pleshko, Larry P.; Heiens, Richard A.; Peev, Plamen - In: The international journal of bank marketing : IJBM 32 (2014) 3, pp. 176-193

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