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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - In: Journal of advertising 52 (2023) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
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What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
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How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix; Garg, Nitika; Agrawal, Nidhi - In: European journal of marketing 57 (2023) 5, pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
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Slogans with negations' effect on sustainable luxury brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
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Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
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Negative effect of roundup requests on repurchase intentions
Khan, Saira Raza; Septianto, Felix; Putra, Pragea Geldoffy - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10013435321
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The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix; Seo, Yuri; Zhao, Fang - In: Journal of advertising 51 (2022) 3, pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
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The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix; Tjiptono, Fandy; Arli, Denni; Sun, … - In: Australian journal of management 47 (2022) 3, pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954
Persistent link: https://www.econbiz.de/10013396344