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From Generic to Branded : A Mo...
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Spillover-Effekt
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132
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110
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106
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90
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87
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82
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77
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76
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73
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71
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71
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70
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68
Keller, Wolfgang
68
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67
Strobl, Eric
67
Wright, Randall D.
67
Strachan, Rodney W.
65
Carriero, Andrea
63
Rocheteau, Guillaume
62
Villani, Mattias
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Bauwens, Luc
61
Billio, Monica
60
Berg, Gerard J. van den
59
Janssen, Maarten C. W.
58
Havránek, Tomáš
57
Mensi, Walid
57
Feldkircher, Martin
56
Shimer, Robert
56
Wildenbeest, Matthijs R.
56
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55
Chang, Chia-Lin
55
Clark, Todd E.
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Journal of economic theory
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Finance research letters
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of econometrics
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SpringerLink / Bücher
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Journal of economic dynamics & control
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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European economic review : EER
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IZA Discussion Paper
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International review of financial analysis
179
International review of economics & finance : IREF
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International journal of industrial organization
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,715
RePEc
1,638
EconStor
1,236
Other ZBW resources
1,034
BASE
129
USB Cologne (business full texts)
42
OLC EcoSci
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Showing
1
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10
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date (oldest first)
1
From generic to branded : a model of spillover in paid search
advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10008858642
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Targeted
advertising
and costly consumer search
Burguet, Roberto
;
Petrikaite, Vaiva
-
2017
Persistent link: https://www.econbiz.de/10011697503
Saved in:
4
How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling
;
Yan, Hui
;
Li, Xinjian
- In:
International journal of services technology and management
22
(
2016
)
6
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
Saved in:
5
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
6
Keyword portfolio optimization in paid search
advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
7
Targeted
advertising
and costly consumer search
Burguet, Roberto
;
Petrikaitė, Vaiva
- In:
Economic inquiry
61
(
2023
)
2
,
pp. 430-450
Persistent link: https://www.econbiz.de/10014308584
Saved in:
8
Dynamics in Clickthrough and Conversion Probabilities of Paid Search Advertisements
Castelein, Anoek
;
Fok, D.
;
Paap, Richard
-
2019
engine
advertising
(SEA) strategies. Our model deals with dynamic SEA environments for a large number of keywords: it allows …
Persistent link: https://www.econbiz.de/10014032687
Saved in:
9
Display
advertising
's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
10
A cross-industry analysis of the spillover effect in paid search
advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
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