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Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 3-20

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Ahsan, Faisal M.; Sinha, Ashutosh Kumar; Srinivasan, Raji - In: Management and organization review : MOR ; the official … 16 (2020) 4, pp. 867-906

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Mallapragada, Girish; Srinivasan, Raji - In: Decision sciences : DS 48 (2017) 6, pp. 1164-1197

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Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

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Srinivasan, Raji; Ramani, Nandini - In: Handbook of research on new product development, (pp. 127-145). 2019

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Becerril-Arreola, Rafael; Zhou, Chen; Srinivasan, Raji; … - In: Journal of marketing 81 (2017) 5, pp. 86-103

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Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish - In: Journal of marketing 82 (2018) 1, pp. 132-148

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Mcalister, Leigh; Srinivasan, Raji; Kim, Minchung - In: Journal of marketing 71 (2007) 1, pp. 35-48

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Srinivasan, Raji; Brush, Thomas H. - In: Organization science : a journal of the Institute for … 17 (2006) 4, pp. 436-452

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