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Measuring spa-goers' preferences : a conjoint analysis approach
Kucukusta, Deniz; Guillet, Basak Denizci - In: International journal of hospitality management 41 (2014), pp. 115-124
Persistent link: https://www.econbiz.de/10010403059
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Determinants of market preference : a field research in Kayseri, Turkey
Yayar, Rüştü; Demir, Yusuf - In: The empirical economics letters : a monthly … 13 (2014) 5, pp. 537-547
Persistent link: https://www.econbiz.de/10010406958
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Likelihood estimation of consumer preferences in choice-based conjoint analysis
Halme, Merja; Kallio, Markku - In: European journal of operational research : EJOR 239 (2014) 2, pp. 556-564
Persistent link: https://www.econbiz.de/10010407802
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The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
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New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé; Petiot, Jean-François - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
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Die Modellierung von Präferenzveränderungen mittels Scanner Panel Daten
Hildebrandt, Lutz; Michaelis, Lea - In: Operations research proceedings 2003 : selected papers …, (pp. 197-204). 2004
Persistent link: https://www.econbiz.de/10002072201
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Nutzenmessung in der Kaufverhaltensforschung : die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)
Voeth, Markus - 2000
Persistent link: https://www.econbiz.de/10001480789
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The value of extent-of-preference information in conjoint-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 209-223). 2001
Persistent link: https://www.econbiz.de/10001690261
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Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion - 2002
Persistent link: https://www.econbiz.de/10001624633