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Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Skiera, Bernd
31
Tucker, Catherine
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Dwivedi, Yogesh Kumar
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Fritz, Wolfgang
23
Law, Chun Hung Roberts
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Wilbur, Kenneth C.
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Ghose, Anindya
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Jerath, Kinshuk
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Whinston, Andrew B.
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Chaffey, Dave
19
Pelsmacker, Patrick de
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Schwarz, Torsten
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Edelman, Benjamin
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Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
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Ozuem, Wilson
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Smith, Katherine Taken
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Wirtz, Bernd W.
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Bergemann, Dirk
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Okazaki, Shintaro
16
Rita, Paulo
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Sayedi, Amin
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Schultz, Carsten D.
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Stephen, Andrew T.
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Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Tan, Yong
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Ahuja, Vandana
14
Bauer, Hans H.
14
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Nomos Verlagsgesellschaft
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Springer-Verlag GmbH
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Campus Verlag
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Journal of business research : JBR
322
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
Journal of advertising research
132
SpringerLink / Bücher
127
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Springer eBook Collection
91
International journal of hospitality management
90
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
81
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
66
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
Psychology & marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of promotion management : JPM
59
Marketing intelligence & planning
58
Business horizons
57
The journal of product & brand management
55
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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BASE
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RePEc
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71
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
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72
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
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73
Crossmediale Strategien überregionaler Tageszeitungen : empirische Studie am Beispiel des Pressemarkts in Österreich
Stark, Birgit
;
Kraus, Daniela
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 307-317
Persistent link: https://www.econbiz.de/10003731132
Saved in:
74
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
75
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
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76
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
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77
Individualisierungsmöglichkeiten im Mobile TV : ein werbebasierter Geschäftsmodellansatz
Deuker, André Steffen
;
Radmacher, Mike
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 39-52)
.
2008
Persistent link: https://www.econbiz.de/10003737908
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78
Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael
;
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
3
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
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79
Markenkommunikation in der neuen Medienwelt
Matt, Dominique von
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003765684
Saved in:
80
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
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