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Brand management : co-creating meaningful brands
Beverland, Michael B. - 2021 - Second edition
Persistent link: https://www.econbiz.de/10012583694
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Brand management : co-creating meaningful brands
Beverland, Michael B. - 2018
Persistent link: https://www.econbiz.de/10011793494
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How brands craft national identity
Beverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
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How to write up case-study methodology sections : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Beverland, … - In: Industrial marketing management : the international … 96 (2021), pp. A7-A10
Persistent link: https://www.econbiz.de/10013194563
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A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.; Cankurtaran, Pinar; Loussaïef, Leila - In: Journal of macromarketing 42 (2022) 2, pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
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Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean; Beverland, Michael B.; Campbell, Colin L.; … - In: Industrial marketing management : the international … 90 (2020), pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
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Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis; Beverland, Michael B. - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
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Dialectical emotional labour in digital person-branding : the case of digital influencers
Christensen, Anna-Bertha Heeris; Jones, Richard; … - In: Organization studies : an international … 45 (2024) 4, pp. 571-591
Persistent link: https://www.econbiz.de/10014582764
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Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar; Beverland, Michael B.; Farrelly, … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014492273