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9,028
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90
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85
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82
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81
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80
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80
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79
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78
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78
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77
Sheth, Jagdish N.
77
Usman, Osly
76
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75
Poot, Jacques
75
Doucouliagos, Chris
73
Dwivedi, Yogesh Kumar
72
Nayga, Rodolfo M.
70
Eisend, Martin
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Laroche, Michel
65
Paul, Justin
63
Wansink, Brian
63
Bruwer, Johan
61
Iwasaki, Ichirō
59
Jang, Soocheong
57
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57
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56
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56
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Psychology & marketing
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444
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Tourism management : research, policies, practice
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Journal of the Academy of Marketing Science
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Cogent business & management
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Marketing intelligence & planning
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Journal of business ethics : JOBE
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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USB Cologne (EcoSocSci)
1,178
RePEc
1,172
EconStor
1,011
BASE
101
OLC EcoSci
46
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4
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date (oldest first)
1
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
2
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
3
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
4
Cause-related marketing : uncovering the myth
Mehran Nejati
;
Azlan Amran
;
Gwen Tan Yi Wen
- In:
International journal of management practice : IJMP
8
(
2015
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10011377134
Saved in:
5
Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.
;
Koritos, Christos D.
;
Krepapa, Areti
; …
- In:
Corporate reputation review : an international journal
19
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
Saved in:
6
Consumers' attitudes towards cause-related marketing
Sinčić Ćorić, Dubravka
;
Dropuljić, Marija
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
3
,
pp. 343-356
Persistent link: https://www.econbiz.de/10011472772
Saved in:
7
Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny
;
Choi, Yung Kyun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
Saved in:
8
Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
Saved in:
9
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
10
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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