Similar Search Results

The invisible leash : when human brands hijack corporate brands' consumer relationships

Giertz, Johann N.; Hollebeek, Linda D.; Weiger, Welf Hermann - In: Journal of service management 33 (2022) 3, pp. 485-495

Persistent link: https://www.econbiz.de/10013325644

Content versus community focus in live streaming services : how to drive engagement in synchronous social media

Giertz, Johann N.; Weiger, Welf H.; Törhönen, Maria; … - In: Journal of Service Management 33 (2021) 1, pp. 33-58

Purpose: Social live-streaming services are an emerging form of social media that is gaining in popularity among researchers and practitioners. By facilitating real-time interactions between video content creators (i.e. streamers) and viewers, live-streaming platforms provide an environment for...

Persistent link: https://www.econbiz.de/10012812604

Giving or receiving in social media : can content marketing simultaneously drive productive and consumptive engagement?

Weiger, Welf Hermann; Hammerschmidt, Maik; Scholdra, … - In: Handbook of research on customer engagement, (pp. 186-203). 2019

Persistent link: https://www.econbiz.de/10013163369

Competition versus cooperation : how technology-facilitated social interdependence initiates the self-improvement chain

Wolf, Tobias; Jahn, Steffen; Hammerschmidt, Maik; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 472-491

Persistent link: https://www.econbiz.de/10012591057

Trust me, I'm a bot : repercussions of chatbot disclosure in different service frontline settings

Mozafari, Nika; Weiger, Welf Hermann; Hammerschmidt, Maik - In: Journal of service management 33 (2022) 2, pp. 221-245

Persistent link: https://www.econbiz.de/10012880725

Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior

Krämer, Tobias; Weiger, Welf Hermann; Gouthier, … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1095-1115

Persistent link: https://www.econbiz.de/10012386866

User engagement in social media : an individual-level perspective

Weiger, Welf Hermann - 2017

Persistent link: https://www.econbiz.de/10011686891

Experiences that matter? : the motivational experiences and business outcomes of gamified services

Wolf, Tobias; Weiger, Welf Hermann; Hammerschmidt, Maik - In: Journal of business research : JBR 106 (2020), pp. 353-364

Persistent link: https://www.econbiz.de/10012158380

Engaging business customers through online experiences in different cultures

Weiger, Welf Hermann - In: Journal of international marketing 31 (2023) 3, pp. 59-79

Persistent link: https://www.econbiz.de/10014368373

Users taking the blame? : how service failure, recovery, and robot design affect user attributions and retention

Meyer, Nika; Schwede, Melanie; Hammerschmidt, Maik; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2491-2505

Persistent link: https://www.econbiz.de/10013556744