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Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi; Girauc, Georges - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
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Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif; Lee, Michael S.W. - In: Journal of global marketing 27 (2014) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
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Climbing the brand ladder : from fashion accessory to distinctive country-of-origin brand
Došen, Đurđana Ozretić - In: Journal of euromarketing 23 (2014) 1/2, pp. 74-84
Persistent link: https://www.econbiz.de/10010504725
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When does it pay off to link a brand name to a country?
Nes, Erik B.; Gripsrud, Geir - In: Journal of euromarketing 23 (2014) 1/2, pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo; Chung, Jay Young - 2008
Persistent link: https://www.econbiz.de/10003656235
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Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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Country-of-origin effects and consumer attitudes towards luxury brands : evidence from Switzerland and Singapore
Glamheden, Anna Helena - 2006
Persistent link: https://www.econbiz.de/10003389539
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Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer; Zhou, Guang; Huang, Jing - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 843-861
Persistent link: https://www.econbiz.de/10013163384