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Success in place branding: the case of the Tourism Victoria Jigsaw Campaign

Rinaldi, Chiara; Beeton, Sue - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 622-638

Persistent link: https://www.econbiz.de/10011386939

An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries

Kaefer, Florian - 2021 - 1st ed. 2021.

Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...

Persistent link: https://www.econbiz.de/10012496312

Branding destinations : symbolic and narrative representations and co-branding

Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338

Persistent link: https://www.econbiz.de/10012298800

Demand- and supply-side perspectives of city branding : a qualitative investigation

Hultman, Magnus; Yeboah-Banin, Abena A.; Formaniuk, Liam - In: Journal of business research : JBR 69 (2016) 11, pp. 5153-5157

Persistent link: https://www.econbiz.de/10011589184

Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834

Persistent link: https://www.econbiz.de/10011746429

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561

Tourism co-creation in place branding : the role of local community

Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332

Persistent link: https://www.econbiz.de/10013369027

Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden

Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612

Persistent link: https://www.econbiz.de/10013466553

Multilayered spatial categories in tourism marketing and branding

Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015076758

The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece

Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330

Persistent link: https://www.econbiz.de/10012509829