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Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Part I: Globally-Minded Marketing: The Big Picture -- Chapter 1: Globalization AND THE Forces Shaping THE Business … Context -- Chapter 2: Global Marketing VS. Globally-Minded Marketing -- Chapter 3: Environmental Analysis AND Market Entry … Frameworks IN Business -- Chapter 6: Culture AND Consumer Behavior -- Part III: Brand Audit And Cultural Equity -- Chapter 7 …

Persistent link: https://www.econbiz.de/10014463083

Creating powerful brands in consumer, service, and industrial markets

De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr

Persistent link: https://www.econbiz.de/10000675294

Flock and flow : predicting and managing change in a dynamic marketplace

McCracken, Grant David - 2006

Persistent link: https://www.econbiz.de/10003278913

Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung

Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006

Persistent link: https://www.econbiz.de/10003346546

Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

Marketing without advertising : brand preference and consumer choice in Cuba

Morales, Emilio; Scarpaci, Joseph L. - 2012

Persistent link: https://www.econbiz.de/10009502970

Consumer engagement in online brand communities : a social media perspective

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10010514490

Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users

Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962

Persistent link: https://www.econbiz.de/10011281026

On "brand" : whether a semiotic marketing system or not

Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390

Persistent link: https://www.econbiz.de/10011339723

Brand competency as a market segmentation method for brand R&D in the Asian luxury market

Kang, Inwon; Lee, Jiwon; Shin, Matthew M.; Shin, Geon-cheol - In: Service business 8 (2014) 1, pp. 113-133

Persistent link: https://www.econbiz.de/10010239426

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