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1
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
2
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
3
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
4
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
5
The use of positive and negative appeals in social advertising : a content analysis of television ads for preventing HIV/AIDS
Casais, Beatriz
;
Proença, João F.
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 623-647
Persistent link: https://www.econbiz.de/10013435739
Saved in:
6
Message framing effects on food consumption : a social marketing perspective
Garg, Nitika
;
Govind, Rahul
;
Nagpal, Anish
- In:
Australian journal of management
46
(
2021
)
4
,
pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
Saved in:
7
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
8
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
9
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
10
Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
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