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Differences between software retailers from cambridge and braşov regarding online marketing strategies

Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54

This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...

Persistent link: https://www.econbiz.de/10010354384

Comparative analysis of the utilisation of electronic commerce and business in Polish E-shops in the years 2009 - 2011

Czajkowski, Tomasz; Szymański, Grzegorz - In: Comparative economic research : Central and Eastern Europe 16 (2013) 4, pp. 175-201

Persistent link: https://www.econbiz.de/10010362331

A study on pricing and delivery strategy for e-retailing systems

Huang, Yeu-shiang; Chen, Si-hen; Ho, Jyh-wen - In: Transportation research / E : an international journal 59 (2013), pp. 71-84

Persistent link: https://www.econbiz.de/10010224998

Online customer service and retail type-product congruence

Suryandari, Retno Tanding; Paswan, Audhesh K. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 69-76

Persistent link: https://www.econbiz.de/10010233537

Online repatronage intention : an empirical study among Malaysian experienced online shoppers

Sajad Rezaei; Amin, Muslim; Wan Khairuzzaman Wan Ismail - In: International journal of retail & distribution management 42 (2014) 5, pp. 390-421

Persistent link: https://www.econbiz.de/10010384611

Gamification and the online retail experience

Insley, Victoria; Nunan, Daniel - In: International journal of retail & distribution management 42 (2014) 5, pp. 340-351

Persistent link: https://www.econbiz.de/10010384617

Application of technology and the internet in retail

2014

Persistent link: https://www.econbiz.de/10010384620

Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10010385222

Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?

Morschett, Dirk; Schu, Matthias - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 107-118

Persistent link: https://www.econbiz.de/10010385227

Virtual shopping agents : persona effects for older users

Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162

Persistent link: https://www.econbiz.de/10010387374