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1
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
Saved in:
2
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
3
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
4
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Merkle, Adam C.
;
Hessick, Catherine
;
Leggett, Britton R.
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10012296871
Saved in:
5
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
6
Data-driven sports ticket pricing for multiple sales channels with heterogeneous customers
Arslan, Hayri Alper
;
Easley, Robert F.
;
Wang, Ruxian
; …
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
2
,
pp. 1241-1260
Persistent link: https://www.econbiz.de/10013258804
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7
The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Hayduk, Ted, III
;
Brison, Natasha
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10012744665
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8
Fantasy sports and gambling in sport : marketing implications for branding and fan engagement
Ditzio, Amber A.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011591120
Saved in:
9
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
10
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
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