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Battle-weary women : the female creatives fighting for leadership in advertising management

Thompson-Whiteside, Helen - In: Designing and communicating experience, (pp. 213-223). 2021

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Something in Adland doesn't add up : it’s time to make female creatives count

Thompson-Whiteside, Helen - In: Business horizons 63 (2020) 5, pp. 597-606

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From pitch to ditch : the client/ad agency life cycle

Turnbull, Sarah - In: The marketing review 16 (2016) 2, pp. 111-127

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Digital advertising : measurement, metrics and future research agenda

Turnbull, Sarah - In: The SAGE handbook of digital marketing, (pp. 465-477). 2022

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Absolute essentials of advertising

Turnbull, Sarah - 2022

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Mobile technology to give a resource-based knowledge management advantage to community health nurses in an emerging economies context

Fletcher-Brown, Judith; Carter, Diane; Pereira, Vijay; … - In: Journal of Knowledge Management 25 (2020) 3, pp. 525-544

Purpose: Knowledge is a key success factor in achieving competitive advantage. The purpose of this paper is to examine how mobile health technology facilitates knowledge management (KM) practices to enhance a public health service in an emerging economies context. Specifically, the acceptance...

Persistent link: https://www.econbiz.de/10012278375

Health marketing in an emerging market : the critical role of signaling theory in breast cancer awareness

Fletcher-Brown, Judith; Pereira, Vijay; Nyadzayo, … - In: Journal of business research : JBR 86 (2018), pp. 416-434

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Managing crisis in the cruise industry : using internal communications to foster workforce resilience

Sharples, Liz; Fletcher-Brown, Judith; Nieto-García, Marta - In: Tourism review 78 (2023) 6, pp. 1486-1505

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Globalization and women's and girls' health in 192 UN-member countries : Convention on the Elimination of All Forms of Discrimination against Women

Gevrek, Deniz; Middleton, Karen - In: International journal of social economics 43 (2016) 7, pp. 692-721

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Location, location, location : does place provide the opportunity for differentiation for universities?

Winter, Emma; Thompson-Whiteside, Helen - In: Journal of marketing for higher education 27 (2017) 2, pp. 233-250

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