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Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of business research : JBR 85 (2018), pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
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The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.; Sparks, Johnny V.; Zimbres, Thais M. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
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Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Scientific Annals of Economics and Business 64 (2017), pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
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Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason - In: Journal of marketing communications 26 (2020) 4, pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
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Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.; Limbu, Yam B. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali; Sinha, Neena; Singh, Pratibha; Chuah, … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
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Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 871-892
Persistent link: https://www.econbiz.de/10012492609