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Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals

Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273

Persistent link: https://www.econbiz.de/10014375186

An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement

Zahmati, Majid; Azimzadeh, Seyed Morteza; Sotoodeh, … - In: Electronic commerce research 23 (2023) 3, pp. 1665-1676

Persistent link: https://www.econbiz.de/10014383109

Hand Movement Speed in Advertising Elicits Gender Stereotypes and Consumer Responses

Malik, Sumit; Sayin, Eda - 2021

described hand movements as a signal of gender identity and have significant implications for advertising … across different product and advertising contexts. Our findings provide novel evidence on the effect of observed and …

Persistent link: https://www.econbiz.de/10014086973

Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising

Kreicbergs, Toms; Ščeulovs, Deniss; Bernovskis, Artūrs - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors … preference for when it comes to masculinity in advertising and that there are statistically significant differences between men …'s and women's preferences for masculinity's depiction in advertising. …

Persistent link: https://www.econbiz.de/10014518763

Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)

Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096

Persistent link: https://www.econbiz.de/10014520804

Advertising and consumer citizenship : gender, images, and rights

Cronin, Anne M. - 2000

terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender …

Persistent link: https://www.econbiz.de/10011826139

How investors became consumers

McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271

Persistent link: https://www.econbiz.de/10011561547

Openness in metaphorical and straightforward advertisements : appreciation effects

Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30

Persistent link: https://www.econbiz.de/10003732277

Effects of ironic advertising on consumers' attention, involvement and attitude

Kim, Taemin; Kim, Okhyun - In: Journal of marketing communications 24 (2018) 1, pp. 53-67

Persistent link: https://www.econbiz.de/10011852912

The impact of animal metaphors on consumer response to courtesy advertising

Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014372540