Purpose – The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the content of discussion and the relationships between posters on social networks using the wine sector as the...

Purpose – The purpose of this paper is to examine how consumers differ by gender in terms of the values sought from mobile data services. Design/methodology/approach – The technology acceptance model (TAM) and utilitarian and hedonic value were employed to examine the differences in mobile...

Purpose – The internet has gained enormous importance as an advertising medium. At the same time, the question of marketing accountability has become one of the top areas of research for researchers and practitioners who aim at optimal marketing budget allocations. This paper aims to show that...

Purpose – The paper aims to explore the structure of both normative and informational consumer conformity in an online virtual community. The purpose of this paper is to develop and test a conceptual model of e‐formity in virtual communities. Design/methodology/approach – Data were...

Purpose – The paper aims to examine the effect of varying intensities of personal nostalgia on cognition, attitudes, and purchase intention. Design/methodology/approach – Data were collected using convenience sampling via a self‐administered questionnaire in a large Australian university....

Purpose – The purpose of this paper is to examine the relationships among the quality of word‐of‐mouth (WOM), online trust, perceived usefulness, perceived ease of use, and online shopping intention in the online shopping mall. This study presented participation and response of others on...

Purpose – The purpose of this paper is to examine antecedents of consumer online spending. Design/methodology/approach – A sample of 766 college students in the USA completed surveys using intercept interviews on a college campus. The research examines the consumer's level of technological...

Purpose – The goal of this paper is to develop a customer typology for 3D virtual world by grouping similar Second Life (SL) virtual world users into homogeneous groups. Design/methodology/approach – The research method entails the empirical analysis of 176 survey respondents. The evaluation...