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A Study on Branding and Effect...
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Brand management
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Esch, Franz-Rudolf
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Melewar, T. C.
79
Huber, Frank
77
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74
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68
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65
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62
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55
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55
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Loureiro, Sandra Maria Correia
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Phau, Ian
41
Bang, Nguyen
39
Henneberg, Stephan
39
Merrilees, Bill
39
Foroudi, Pantea
38
Woodside, Arch G.
38
Schiele, Holger
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
Gupta, Suraksha
35
Spiller, Achim
35
Ko, Eunju
34
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34
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34
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Haufe-Lexware GmbH & Co. KG
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IGI Global
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Springer Gabler <Firma>
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OECD
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Industrial marketing management : the international journal for industrial and high-tech firms
1,129
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919
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SpringerLink / Bücher
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Journal of purchasing and supply management
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Psychology & marketing
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Journal of the Academy of Marketing Science
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Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
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Springer eBook Collection
140
Marketing intelligence & planning
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Journal of marketing management : MM
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Asia Pacific journal of marketing and logistics
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Journal of marketing research : JMR
126
Journal of Product & Brand Management
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International journal of hospitality management
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Journal of marketing communications
115
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of advertising research
111
International journal of procurement management
109
Research
107
Springer eBook Collection / Business and Economics
103
Strategic Direction
102
Transportation research / E : an international journal
102
Journal of operations management
100
Production and operations management : an international journal of the Production and Operations Management Society
96
The IUP journal of brand management : IJBRM
94
Marketing letters : a journal of research in marketing
93
Business horizons
92
Europäische Hochschulschriften / 5
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1
Strategisches Markenmanagement in Business-to-Business-Märkten : eine branchenübergreifende Untersuchung
Schmitt, Jens
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008906121
Saved in:
2
Branding a B2B service : does a
brand
differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
Saved in:
3
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
4
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
Brand
positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
8
The importance of
brand
on B2B markets : expert interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
9
Drivers of B2B
brand
strength : insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
Saved in:
10
Franchisee-based
brand
equity : the role of
brand
relationship quality and
brand
citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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