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Pricing strategies of Spanish network carrier

Fageda, Xavier; Jiménez, Juan Luis; Perdiguero, Jordi - 2010

Persistent link: https://www.econbiz.de/10010422530

Promote the price promotion : the effects of price promotions on customer evaluations in coffee chain stores

Huang, Hui-chun; Chang, Ya-ting; Yeh, Che-yi; Liao, … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1065-1082

Persistent link: https://www.econbiz.de/10010426077

Sampling, discounts or pay-what-you-want : two field experiments

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334

Persistent link: https://www.econbiz.de/10010427984

High versus low online price discounts : effects on customers' perception of risk

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412

Persistent link: https://www.econbiz.de/10010429354

The entry of low-cost airlines : price competition in the European airline market

Alderighi, Marco; Cento, Alessandro; Nijkamp, Peter; … - 2004

This paper investigates the response of full service carriers (FSCs) to theentry of low-cost carriers (LCCs). We develop a model of airline competition, which accommodates various market structures, some ofwhich include low-cost players. Using data on published airfares ofLufthansa, British...

Persistent link: https://www.econbiz.de/10011335198

The impact of the internet on the pricing strategies of the European low cost airlines

Moreno, Luis; Ramón-Rodríguez, Anar; Perles Ribes, Jose - In: European journal of operational research : EJOR 246 (2015) 2, pp. 651-660

Persistent link: https://www.econbiz.de/10011338756

Price promotions cause impatience

Shaddy, Franklin; Lee, Leonard - In: Journal of marketing research 57 (2020) 1, pp. 118-133

Persistent link: https://www.econbiz.de/10012177925

The bundling strategy : the one-click effect on loss aversion

Nicolau, Juan Luis; Sellers Rubio, Ricardo - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 704-712

Persistent link: https://www.econbiz.de/10012212634

High price or low price? : an experimental study on a markdown pricing policy

Chen, Junlin; Zhao, Yingshuai - In: European journal of operational research : EJOR 284 (2020) 1, pp. 240-254

Persistent link: https://www.econbiz.de/10012238662

The airfare pricing and seat allocation problem in full-service carriers and subsidiary low-cost carriers

Ko, Young Dae - In: Journal of air transport management 75 (2019), pp. 92-102

Persistent link: https://www.econbiz.de/10012112369