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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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Price promotions cause impatience
Shaddy, Franklin; Lee, Leonard - In: Journal of marketing research 57 (2020) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10012177925
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis; Sellers Rubio, Ricardo - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 704-712
Persistent link: https://www.econbiz.de/10012212634
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Pricing strategies of the European low-cost carriers explained using Porter's Five Forces Model
Moreno, Luis; Ramón Rodríguez, Ana Belén; … - In: Tourism economics : the business and finance of tourism … 22 (2016) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10011729233
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Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver; Pfeiffer, Elenia - In: The international review of retail, distribution and … 27 (2017) 4, pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
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Price-matching guarantees with endogenous consumer search
Jiang, Juncai; Kumar, Nanda; Ratchford, Brian Thomas - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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Does market exit of a network airline affect airline prices and frequencies on tourist routes?
Frageda, Xavier; Jiménez, Juan Luis; Perdiguero, Jordi; … - In: Tourism management : research, policies, practice 61 (2017), pp. 465-471
Persistent link: https://www.econbiz.de/10011709052
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The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Hähnchen, Anjulie; Baumgartner, Bernhard - In: Schmalenbach business review : sbr 72 (2020) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10012429647
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A tale of airline competition : when full-service carriers undercut low-cost carriers fares
Avogadro, Nicolò; Malighetti, Paolo; Redondi, Renato; … - In: Journal of air transport management 92 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012507717