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Examination of the moderation effect of generations on buying behavior of women : a special focus on fashion apparel
Yadav, Renu; Khandai, Sujata; Singh, S. P. - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 147-166
Persistent link: https://www.econbiz.de/10012666199
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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Brand love and brand hate : integrating emotions into brand-related experiences and loyalty
Kohli, Harpuneet Singh; Khandai, Sujata; Yadav, Renu; … - In: Journal of international commerce, economics and policy 12 (2021) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10012650971
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The role of eWOM in social media on consumer's choice of restaurant selection : an insight into the decision making process
Kohli, Harpuneet Singh; Khandai, Sujata - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10012665820
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Embracing "tangibles" in restaurants to establish service performance : a marketing strategy to sustain competitiveness
Nanda, Shashi; Khandai, Sujata; Bhatia, Archana - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 209-218
Persistent link: https://www.econbiz.de/10012666224
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Ethical leadership, trust in leader and creativity : the mediated mechanism and an interacting effect
Javed, Basharat; Rawwas, Mohammed Y. A.; Khandai, Sujata; … - In: Journal of management & organization : JMO 24 (2018) 3, pp. 388-405
Persistent link: https://www.econbiz.de/10011936708
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A bibliometric analysis of brand value co-creation and consumer engagement
Mujahid, Simra; Khandai, Sujata; Venkatesh, Umashankar - In: Journal of creating value 9 (2023) 2, pp. 275-290
Persistent link: https://www.econbiz.de/10014582558
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Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata; Mathew, Jones; Yadav, Renu; Kataria, Sonia - In: Society and business review 18 (2023) 2, pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
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Technical and scale efficiencies in the Indian sugar mills : an inter-state comparison
Singh, S. P. - In: The Asian economic review : journal of the Indian … 48 (2006) 1, pp. 87-99
Persistent link: https://www.econbiz.de/10003328133
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Rural non-farm employment in Uttar Pradesh : determinants, dimensions and regional pattern
Singh, S. P. - In: The Indian journal of labour economics : a quarterly … 49 (2006) 4, pp. 871-890
Persistent link: https://www.econbiz.de/10003423128