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Examination of the Moderation...
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1
Examination of the moderation effect of generations on buying behavior of women : a special focus on fashion apparel
Yadav, Renu
;
Khandai, Sujata
;
Singh, S. P.
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10012666199
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2
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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3
Brand love and brand hate : integrating emotions into brand-related experiences and loyalty
Kohli, Harpuneet Singh
;
Khandai, Sujata
;
Yadav, Renu
; …
- In:
Journal of international commerce, economics and policy
12
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012650971
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4
The role of eWOM in social media on consumer's choice of restaurant selection : an insight into the decision making process
Kohli, Harpuneet Singh
;
Khandai, Sujata
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012665820
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5
Embracing "tangibles" in restaurants to establish service performance : a marketing strategy to sustain competitiveness
Nanda, Shashi
;
Khandai, Sujata
;
Bhatia, Archana
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 209-218
Persistent link: https://www.econbiz.de/10012666224
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6
Ethical leadership, trust in leader and creativity : the mediated mechanism and an interacting effect
Javed, Basharat
;
Rawwas, Mohammed Y. A.
;
Khandai, Sujata
; …
- In:
Journal of management & organization : JMO
24
(
2018
)
3
,
pp. 388-405
Persistent link: https://www.econbiz.de/10011936708
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A bibliometric analysis of brand value co-creation and consumer engagement
Mujahid, Simra
;
Khandai, Sujata
;
Venkatesh, Umashankar
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10014582558
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Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
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9
Technical and scale efficiencies in the Indian sugar mills : an inter-state comparison
Singh, S. P.
- In:
The Asian economic review : journal of the Indian …
48
(
2006
)
1
,
pp. 87-99
Persistent link: https://www.econbiz.de/10003328133
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10
Rural non-farm employment in Uttar Pradesh : determinants, dimensions and regional pattern
Singh, S. P.
- In:
The Indian journal of labour economics : a quarterly …
49
(
2006
)
4
,
pp. 871-890
Persistent link: https://www.econbiz.de/10003423128
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