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Brand Alliance and Customer-ba...
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Huber, Frank
62
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59
Bruhn, Manfred
55
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51
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Ind, Nicholas
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Sattler, Henrik
32
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Bouncken, Ricarda B.
30
Iglesias, Oriol
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Christodoulides, George
29
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28
Ko, Eunju
28
Strebinger, Andreas
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Veloutsou, Cleopatra
28
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
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NetLibrary, Inc
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Springer International Publishing
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Books on Demand GmbH <Norderstedt>
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IGI Global
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Verlag Franz Vahlen
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Österreichische Werbewissenschaftliche Gesellschaft
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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3
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3
Stiftung Wissenschaft und Politik
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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563
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SpringerLink / Bücher
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Journal of retailing and consumer services
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Journal of Product & Brand Management
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Strategic Direction
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The IUP journal of brand management : IJBRM
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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Journal of marketing
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Innovatives Markenmanagement
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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Journal of air transport management
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Marketing letters : a journal of research in marketing
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Research
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International marketing review
70
International journal of advertising : the review of marketing communications
68
Tourism management : research, policies, practice
68
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Research policy : policy, management and economic studies of science, technology and innovation
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Cogent business & management
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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EconStor
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BASE
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Showing
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10
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24,677
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date (oldest first)
1
The effects of value chain expanded brand communication on innovation acceptance
Linder, Christian
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10011300755
Saved in:
2
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
3
Partner selection in brand alliances : an empirical investigation of the drivers of brand fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
Saved in:
4
Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
5
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
Saved in:
6
A taxonomy model for a strategic co-branding position
Chang, Wei-Lun
;
Chang, Kuan-Chi
- In:
Knowledge management : competencies and professionalism
,
(pp. 355-366)
.
2008
Persistent link: https://www.econbiz.de/10003784316
Saved in:
7
Co-Branding als Markenstrategie
Scharnowski, Frank
-
2006
Persistent link: https://www.econbiz.de/10003339064
Saved in:
8
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
9
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
10
Was ist wichtig bei der Partnerselektion im Rahmen von Co-Advertising?
Baumgarth, Carsten
;
Rath, Johannes
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003880934
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