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61
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
62
Exploring service brand associations: a consumers' perspective in rising service economy
Qureshi, Jawaid Ahmed
;
Padela, Shoaib M. Farooq
; …
- In:
Estudios de economía aplicada : revista promovida por …
39
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012813958
Saved in:
63
Service products and productization
Wirtz, Jochen
;
Fritze, Martin Paul
;
Jaakkola, Elina
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 411-421
Persistent link: https://www.econbiz.de/10012665779
Saved in:
64
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
Saved in:
65
Transformative service research and COVID-19 : editorial
Prentice, Catherine
;
Altinay, Levent
;
Woodside, Arch G.
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012483661
Saved in:
66
"Show us what you've got" : building and managing strong brands in Ireland's service SME’s
Horan, Gillian
-
2010
Persistent link: https://www.econbiz.de/10008811374
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67
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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68
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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69
The analyses of critical success factors for service industries to develop service brands
Yang, Ching-Chow
;
Yang, King Jang
- In:
Total quality management & business excellence
31
(
2020
)
7/8
,
pp. 800-813
Persistent link: https://www.econbiz.de/10012256662
Saved in:
70
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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