We consider an e-tailer's upstream supplier who wants to encroach into retailing to earn additional revenue. The supplier needs to decide whether or not to enter the retail market by either selling to consumers on an e-tailer's platform by paying commission fees (agency encroachment) or opening...

This paper investigates the relationship between different types of transparency information (supplier versus sustainability) and its effect on consumers’ online purchasing behavior for clothing (willingness to pay and likelihood to provide a firm with additional business). In our research,...