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Consumer behaviour
82
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Stephen, Andrew T.
105
Schmitt, Bernd
96
Cotte, June
47
Schmitt, Bernd H.
37
Giesler, Markus
30
Wood, Stacy
22
Zarantonello, Lia
17
Bart, Yakov
16
Toubia, Olivier
10
Pham, Michel Tuan
9
Schmitt, Bernd Herbert
9
Zhang, Shi
9
Grewal, Lauren
8
Lehmann, Donald R.
8
Brakus, J. Joško
7
Galak, Jeff
7
Wilcox, Keith
7
Meyer, Anton
6
Thomaz, Felipe
6
Zhang, Yuchi
6
Andrews, Michelle
5
Chae, Inyoung
5
Cote, Joseph A.
5
Datta, Hannes
5
Goldenberg, Jacob
5
Henderson, Pamela W.
5
Jedidi, Kamel
5
Krause, Haiko
5
Lee, Leonard
5
Luo, Xueming
5
Puntoni, Stefano
5
Rand, William
5
Thompson, Craig J.
5
Trudel, Remi
5
Abhishek, Vibhanshu
4
Avnet, Tamar
4
Botti, Simona
4
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4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
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11
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9
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
Psychology & marketing
8
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Saïd Business School WP
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Marketing theory
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4
Brand management ; Vol. 1
3
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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3
Journal of the Academy of Marketing Science
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
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2
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2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
MIT sloan management review
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Review of marketing research
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Advances in consumer research
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Brand management ; Vol. 3
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ECONIS (ZBW)
196
OLC EcoSci
67
BASE
41
RePEc
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USB Cologne (EcoSocSci)
10
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EconStor
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51
Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing
Hofstetter, Reto
;
Bellis, Emanuel de
;
Brandes, Leif
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 705-711
Persistent link: https://www.econbiz.de/10013454717
Saved in:
52
Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
53
Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia
;
Schmitt, Bernd
- In:
Journal of service management
34
(
2023
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
Saved in:
54
Consumption ideology
Schmitt, Bernd
;
Brakus, J. Joško
;
Biraglia, Alessandro
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10013253556
Saved in:
55
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
56
Digital Customer Twins : eine neue Ära der Marktforschung
Klinke, Tobias
;
Schmitt, Bernd
;
Fadl, Nader
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
2
,
pp. 12-17
Persistent link: https://www.econbiz.de/10014560669
Saved in:
57
How consumers behave in a crisis : international lessons (and innovations) from COVID-19
Wood, Stacy
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 5-12
Persistent link: https://www.econbiz.de/10013257801
Saved in:
58
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd Herbert
-
2003
Persistent link: https://www.econbiz.de/10004755059
Saved in:
59
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd Herbert
-
1999
Persistent link: https://www.econbiz.de/10004034624
Saved in:
60
Big think strategy : how to leverage bold ideas and leave small thinking behind
Schmitt, Bernd Herbert
-
2007
Persistent link: https://www.econbiz.de/10004894504
Saved in:
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