Over the past half century, corporate social responsibility has become an important concept in management, marketing … business is conducted, and with the number of companies embracing the new social medium for their marketing and communication …

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising …