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Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10010406154

Exploring saturation levels for sponsorship logos on professional sport shirts : a cross-cultural study

Mikhailitchenko, Andrey G.; Tootelian, Dennis H.; … - In: International journal of sports marketing & sponsorship 13 (2011/12) 4, pp. 267-281

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Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms

Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96

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Entstehung, Entwicklung und Vermarktung von Sportübertragungsrechten : insbesondere aus der Sicht der Sportartikelkonzerne und bedeutender Sponsoren

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Management-Handbuch Sport-Marketing

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Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making

Jensen, Jonathan A. - 2017

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may … dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the …

Persistent link: https://www.econbiz.de/10012955802

Sport sponsorship as cross-sectoral collaboration and its value for young customers

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Strategic sport sponsorship management : a scale development and validation

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Persistent link: https://www.econbiz.de/10012544792

Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors

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Persistent link: https://www.econbiz.de/10012590288