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date (oldest first)
151
Determinants of purchase intention toward
sponsoring
product : mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul
;
Byon, Kevin K.
;
Jones, Charles W.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 261-278
Persistent link: https://www.econbiz.de/10011503697
Saved in:
152
Examining the meanings and consumption of
sport
licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
153
Corporate
sponsorship
in college
football
: an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
154
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
155
Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team
sport
organizations
Kolyperas, Dimitrios
;
Anagnostopoulos, Christos
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 702-719
Persistent link: https://www.econbiz.de/10011645897
Saved in:
156
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
157
Owner or endoser? : investigating the effectiveness of celebrity owners of
sports
teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
158
The effects of
sponsorship
on the promotion of
sports
events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
159
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
160
Marketing investments in
sport
venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
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