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Market Rreactions to Sport Sponsorship Announcements : Comparison between Sponsors and Their Rivals

Hino, Yuta - 2020

In this study, the authors investigate the impact of sport sponsorship announcements on the stock prices of sponsors …

Persistent link: https://www.econbiz.de/10012855132

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Consequences of event-sponsor fit in sport sponsorship : evidence from the Indian Premier League

Kamath, Giridhar B.; George, Simon; Ganguli, Shirshendu - In: International journal of economics and business … 20 (2020) 3, pp. 348-363

Persistent link: https://www.econbiz.de/10012508582

Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship

Beek, Remco; Van Hoecke, Jo; Derom, Inge - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 538-557

Persistent link: https://www.econbiz.de/10014331530

Team Identification Model : Antecedents and Outcomes of Football Sport Sponsorship in Egypt

Elsahn, Farid; Eman, Nada; Tantawi, Passent - 2012

Football domain is the most popular sport form worldwide and it gains the majority of the sponsorship effort in Egypt … improve the understanding and implementation of sports football sponsorship in Egypt … team identification and that highly identified fans tend to recognize the sponsor of their favorite football team and to …

Persistent link: https://www.econbiz.de/10014164686

How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights

Budzinski, Oliver; Gänßle, Sophia; … - 2019

The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed … authorities need to rethink the conditions and obligations they impose on centralized marketing arrangements in football. We …

Persistent link: https://www.econbiz.de/10012025484

How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights

Budzinski, Oliver; Gänßle, Sophia; … - In: International journal of sport finance 14 (2019) 3, pp. 147-157

Persistent link: https://www.econbiz.de/10012155523

Season ticketing as a risk management tool in professional team sports : a pricing analysis of German soccer and basketball

Huth, Christopher; Kurscheidt, Markus - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-18

Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an … perspective, the extent to which different factors affect season ticket prices. Using three different professional German sports …-19 pandemic and differences in local market constellations of professional team sports clubs. …

Persistent link: https://www.econbiz.de/10013397774

Finding a niche in digital plenitude : sport media strategies of smaller European football leagues

Tickell, Samuel; Sobral, Vitor; Meier, Henk Erik - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 876-897

Persistent link: https://www.econbiz.de/10015048810

Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses

Horch, Heinz-Dieter (ed.) - 2009

Persistent link: https://www.econbiz.de/10003849318