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Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making

Jensen, Jonathan A. - 2017

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may … dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the …

Persistent link: https://www.econbiz.de/10012955802

Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors

Lopez, Colin; Pizzo, Anthony D.; Gupta, Keshav; … - In: Journal of business research : JBR 133 (2021), pp. 208-217

Persistent link: https://www.econbiz.de/10012590288

Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs

Walzel, Stefan; Nowak, Gerhard - In: International small business journal : ISBJ 40 (2022) 1, pp. 47-67

Persistent link: https://www.econbiz.de/10012879621

Sport sponsorship insights

O'Reilly, Norm; Abeza, Gashaw; Harrison, Mark - 2022

Persistent link: https://www.econbiz.de/10013176396

How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization

Kim, Hyun-Min; Song, Woon Kyung; Lee, Sanghak - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 315-327

Persistent link: https://www.econbiz.de/10012816112

The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia

Wang, Michael Chih-hung; Cheng, Julian Ming Sung; … - In: International journal of market research : JMRS ; the … 53 (2011) 6, pp. 811-829

Persistent link: https://www.econbiz.de/10010217549

Sports teams heritage : measurement and application in sponsorship

Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769

Persistent link: https://www.econbiz.de/10012494017

Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand

Gee, Sarah; Sam, Michael P.; Jackson, Steve J. - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 230-245

Persistent link: https://www.econbiz.de/10011781262

An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival

Jensen, Jonathan A.; Head, David - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 64-91

Persistent link: https://www.econbiz.de/10012523261

Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill

Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 142-151

Persistent link: https://www.econbiz.de/10014252815