Enchanting Tamil Nadu is the result of the quest to draw maximum tourists to the state. India is the master brand and Tamil Nadu … is the sub brand, additionally the Vision Tamil Nadu- 2023 has established the state’s tourism sector as a major economy …

results generalize across meaningful idiosyncrasies such as psychological and sociological factors. However, marketing …, researchers could examine direct and indirect relationships of antecedents. Using the classic Destination Marketing Theory, the …

.FindingsThe results indicate that destination brand awareness has significant, positive effects on destination brand image and destination … perceived quality; destination brand image has positive influences on destination perceived quality and destination brand … brand image, the remaining dimensions have positive and direct impacts on overall destination brand equity …