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A dynamic model of optimal retargeting

Villas-Boas, J. Miguel; Yao, Yunfei - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 428-458

Persistent link: https://www.econbiz.de/10012593999

Targeting and privacy in mobile advertising

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Development of the persuasion knowledge scales of sponsored content (PKS-SC)

Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 671-697

Persistent link: https://www.econbiz.de/10012492564

Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10011958049

Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model

Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822

Persistent link: https://www.econbiz.de/10011976101

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts

Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9

Persistent link: https://www.econbiz.de/10014634622

Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach

Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720

Persistent link: https://www.econbiz.de/10011433639

Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content

Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014232476