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The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Nam, Sungjoon - 2007

This paper documents the existence of the direct and indirect (via word-of-mouth) effects of service quality on new customer acquisition, usage and retention using behavioral data from the launch of a new video on demand type service. For this technology, service quality - the quality of the...

Persistent link: https://www.econbiz.de/10012730533

Capital market returns to new product development success : informational effects on product market advertising

Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho - In: Journal of marketing research 56 (2019) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012170831

Marketing-mix response across retail formats : the role of shopping trip types

Jindal, Pranav; Zhu, Ting; Chintagunta, Pradeep K.; … - In: Journal of marketing 84 (2020) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10012176579

Effects of pharmaceutical price regulation : evidence from India

Jaikumar, Saravana; Chintagunta, Pradeep K.; Sahay, Arvind - 2020

Persistent link: https://www.econbiz.de/10012167022

Drinking through good times and bad : the role of consumer differences

Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; … - In: Journal of marketing research 58 (2021) 4, pp. 721-741

Persistent link: https://www.econbiz.de/10012593939

Commercial success through commercials? : advertising and pay-tv operators

Yang, Joonhyuk; Lee, Jung Youn; Chintagunta, Pradeep K. - In: Journal of marketing research 58 (2021) 5, pp. 925-947

Persistent link: https://www.econbiz.de/10012662071

Geography as branding : descriptive evidence from Taobao

Chintagunta, Pradeep K.; Chu, Junhong - In: Quantitative marketing and economics : QME 19 (2021) 1, pp. 53-92

Persistent link: https://www.econbiz.de/10012488949

Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27

Persistent link: https://www.econbiz.de/10012522216

Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda

Anderson, Stephen J.; Chintagunta, Pradeep K.; Germann, … - In: Journal of marketing 85 (2021) 3, pp. 78-96

Persistent link: https://www.econbiz.de/10012522220

What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales

Goli, Ali; Chintagunta, Pradeep K. - In: Marketing science 40 (2021) 6, pp. 1169-1198

Persistent link: https://www.econbiz.de/10012796483

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