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Lambrecht, Anja; Skiera, Bernd - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 16-23

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Lambrecht, Anja; Seim, Katja; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 355-367

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Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341

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