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Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
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Amazon.com's Orwellian nightmare : exploring apology in an online environment
Coombs, W. Timothy; Holladay, Sherry J. - In: Journal of communication management : an international … 16 (2012) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10009581817
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
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Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.; Anderson, Betsy; Nhotsavang, Mary - In: Journal of communication management : an international … 19 (2015) 3, pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
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Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163
Persistent link: https://www.econbiz.de/10011475779