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Strategies for the use of social media in stakeholder conversations

Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412

Unsere Studie stellt aus Sicht der kommunikativen Konstitution von Organisation theoretische Überlegungen zur Nutzung sozialer Medien in Stakeholderkonversationen an. Wir diskutieren vier Strategien, die Firmen einsetzen können: Broadcast, Information, Reaktion und Engagement. Wir illustrieren...

Persistent link: https://www.econbiz.de/10011406044

Analysis of content creation in social media by B2B companies

Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770

Persistent link: https://www.econbiz.de/10011382415

Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership

Rupp, Miriam - 2022 - 2. Auflage

für die Kommunikation nach aussen. Sie erfahren, inwiefern es auch für Employer Branding und Leadership generell von …

Persistent link: https://www.econbiz.de/10013169428

Protest and Social Media : Friendship and Communication

Dokuka, Sofia - 2014

movements. In this paper we investigate both the dynamics of friendship interactions and the structure of communication in …

Persistent link: https://www.econbiz.de/10013058868

The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61

Persistent link: https://www.econbiz.de/10013040651

Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387

Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions

Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135

Persistent link: https://www.econbiz.de/10012581572

The Role of Social Media in Institutional Communication. Case Study : The Facebook Page of Constanţa City Hall

Rus, Mihaela; Tasente, Tanase; Bianca-Irina, Ilie - 2021

In this research paper I chose to make a detailed analysis of the role of Social Media in institutional communication … communication with citizens of the public institution concerned. In other words, I chose this topic because I consider extremely … analyze institutional communication in its various forms, but especially the external communication of public institutions …

Persistent link: https://www.econbiz.de/10013235520

Exploring the opportunities of the emojis in brand communication : the case of the beer industry

Casado-Molina, Ana María; Rojas-de Gracia, María Mercedes - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 315-333

Persistent link: https://www.econbiz.de/10013256544

Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

Li, Jia; McCrary, Rachel - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 173-183

Persistent link: https://www.econbiz.de/10013258539