With the rising popularity of live video streaming in recent years, it has begun to attract interest from both e-commerce practitioners and the research community. However, there is scarce academic research in understanding whether and how live video streaming affects the landscape of...

Live streaming platforms such as Twitch and Periscope have become some of the most popular synchronous social networking services. In order to attract viewers, streamers are motivated to broadcast exciting video content while actively interacting with viewers. The emerging stream of research on...