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Position effects in search advertising and their moderators : a regression discontinuity approach

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

An experimental investigation of the effects of retargeted advertising : the role of frequency and timing

Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi - In: Journal of marketing research 56 (2019) 3, pp. 401-418

Persistent link: https://www.econbiz.de/10012177427

An experimental investigation of the effects of retargeted advertising : the role of frequency and timing

Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi - 2018 - This draft January 2018

In collaboration with an online seller of home-improvement products, we conduct a large-scale randomized field experiment to study the effects of retargeted advertising – a form of internet advertising in which banner ads are displayed to users after they visit the advertiser's web site. We...

Persistent link: https://www.econbiz.de/10011865014

Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com

Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42

Persistent link: https://www.econbiz.de/10011886112

Environmental trends : future store technologies and their impact on grocery retailing

Kalyanam, Kirthi; Lal, Rajiv; Wolfram, Gerd - In: Retailing in the 21st century : current and future trends, (pp. 141-158). 2010

Persistent link: https://www.econbiz.de/10003936896

From volume to value : managing the value-add reseller channel at Cisco systems

Kalyanam, Kirthi; Brar, Surinder - In: California management review 52 (2009/10) 1, pp. 94-119

Persistent link: https://www.econbiz.de/10003960207

Strategic online and offline retail pricing : a review and research agenda

Grewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10003987340

Future store technologies and their impact on grocery retailing

Kalyanam, Kirthi; Lal, Rajiv; Wolfram, Gerd - In: Retailing in the 21st century : current and future trends, (pp. 95-112). 2006

Persistent link: https://www.econbiz.de/10003146627

Internet marketing & e-commerce

Hanson, Ward Andrew; Kalyanam, Kirthi - 2007 - Internat. student ed

Persistent link: https://www.econbiz.de/10003437691

Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers, Manufacturers, and Regulators

Kalyanam, Kirthi; Tsay, Andy A - In: The antitrust bulletin : the journal of American and … 58 (2013) 1, pp. 19-68

Persistent link: https://www.econbiz.de/10010161949