Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating Consumer Respons...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
50
Theory
50
Consumer behaviour
41
Konsumentenverhalten
41
Market research
20
Marktforschung
20
Estimation theory
16
Schätztheorie
16
Internet marketing
15
Marketing
15
Experiment
14
Online-Marketing
14
Advertising effects
13
Bayesian inference
13
Conjoint analysis
13
Conjoint-Analyse
13
Werbewirkung
13
Bayes-Statistik
12
Advertising
10
Werbung
10
Perception
9
Wahrnehmung
9
Brand management
8
Decision
8
Entscheidung
8
Markenführung
8
Marktsegmentierung
8
Brand
7
Distribution channel
7
Einzelhandel
7
Markenartikel
7
Multivariate Analyse
7
Multivariate analysis
7
Retail trade
7
Vertriebsweg
7
Cluster analysis
6
Clusteranalyse
6
E-commerce
6
Humanities
6
Marketing management
6
more ...
less ...
Online availability
All
Free
75
Undetermined
74
Type of publication
All
Article
205
Book / Working Paper
118
Other
7
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Arbeitspapier
27
Working Paper
27
Graue Literatur
25
Non-commercial literature
25
Aufsatz im Buch
13
Book section
13
Aufsatzsammlung
3
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie
1
Collection of articles written by one author
1
Conference proceedings
1
Festschrift
1
Konferenzschrift
1
Lehrbuch
1
Sammlung
1
Systematic review
1
Textbook
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
194
Undetermined
135
Dutch
1
Author
All
Wedel, Michel
286
Pieters, Rik
50
Kamakura, Wagner A.
48
Kalyanam, Kirthi
31
DeSarbo, Wayne S.
29
Shi, Savannah Wei
16
DeSarbo, Wayne
14
Böckenholt, Ulf
11
Zhang, Jie
11
Bijmolt, Tammo H. A.
10
Ebbes, Peter
10
Haaijer, Rinus
10
Lenk, Peter
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Sándor, Zsolt
8
Vriens, Marco
8
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Batra, Rajeev
5
Franses, Philip Hans
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Hofstede, Frenkel Ter
4
Kim, Youngchan
4
Lenk, Peter J.
4
Neslin, Scott
4
Ramaswamy, Venkatram
4
Wansbeek, Tom
4
Agrawal, Jagdish
3
Ansari, Asim
3
Bodapati, Anand
3
more ...
less ...
Institution
All
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Center for Economic Research <Tilburg>
1
Erasmus Research Institute of Management
1
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Marketing Science
13
Journal of marketing
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of business research : JBR
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Management Science
3
Operations research, Management science : OR MS ; the international literature digest
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
2
International journal of electronic commerce : IJEC
2
Journal of Business Research
2
Journal of Classification
2
Journal of Consumer Research
2
Journal of Econometrics
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
more ...
less ...
Source
All
ECONIS (ZBW)
183
OLC EcoSci
76
RePEc
56
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
Showing
81
-
90
of
330
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
82
Split-questionnaire designs : a new tool in survey design and panel management
Vriens, Marco
;
Wedel, Michel
;
Sándor, Zsolt
-
2007
Persistent link: https://www.econbiz.de/10003540285
Saved in:
83
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
Saved in:
84
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
85
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
Saved in:
86
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
87
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 199-229)
.
2007
Persistent link: https://www.econbiz.de/10003544631
Saved in:
88
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
89
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
90
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
