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Chu, Junhong
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31
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23
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10
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8
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7
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7
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5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
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2
Gasoline price and fuel economy of new automobiles : evidence from Chinese cities
Xu, Jiayi
;
Tan, Soo Jie Sheng
;
Chu, Yanlai
;
Zhang, Xiao-Bing
- In:
Energy economics
126
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014483365
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3
Dynamics of pricing in the video game console market : skimming or penetration?
Liu, Hongju
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 428-443
Persistent link: https://www.econbiz.de/10003983721
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4
Quantifying nation equity with sales data : a structural approach
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10009732719
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5
Pricing under network effects
Liu, Hongju
;
Chintagunta, Pradeep K.
- In:
Handbook of pricing research in marketing
,
(pp. 435-450)
.
2009
Persistent link: https://www.econbiz.de/10003819758
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6
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
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7
An empirical model of drug detailing : dynamic competition and policy implications
Liu, Qiang
;
Gupta, Sachin
;
Venkataraman, Sriram
;
Liu, Hongju
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2321-2340
Persistent link: https://www.econbiz.de/10011539516
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8
Managing customer acquisition risk using co-operative databases
Liu, Hongju
;
Pancras, Joseph
;
Houtz, Malcolm
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
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9
Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing
;
Wang, Zetao
;
Liu, Hongju
- In:
Journal of business research : JBR
142
(
2022
),
pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
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10
Price dispersion and loss-leader pricing : evidence from the online book industry
Li, Xinxin
;
Gu, Bin
;
Liu, Hongju
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1290-1308
Persistent link: https://www.econbiz.de/10009777047
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